l’Art pour l’Art?

The MOK (Museum of Unintentional Art) asked me to design 4 booklets for a conference.
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(What exactly is the Museum of Unintentional Art? And what is unintentional art in the first place? When viewing a MOK exhibition, you soon learn that art can be anywhere. Whether it’s a tree, a concrete slab or a steel crane, the works of MOK are objects that have often merged into the background. The MOK simply turns them into art: with a caption, a background story and an imaginary artist. In this way, an old transport container suddenly turns – à la Duchamp – into a true museum piece).

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client: MOK
project: concept | art direction | graphic design